/* Maryjane Eze v2 · five questions, answered out loud. Phone first. */

/* fonts are self-hosted and trimmed to the characters the page uses (from Google Fonts, OFL) */
@font-face { font-family: "Bricolage Grotesque"; src: url("../fonts/bricolage-grotesque.woff2") format("woff2"); font-weight: 500 800; font-stretch: 75% 100%; font-display: swap; }
@font-face { font-family: "DM Sans"; src: url("../fonts/dm-sans.woff2") format("woff2"); font-weight: 400 700; font-display: swap; }
@font-face { font-family: "Caveat"; src: url("../fonts/caveat.woff2") format("woff2"); font-weight: 600 700; font-display: swap; }

:root {
  --ink: #090909;
  --white: #ffffff;
  --neon: #B6FF3D;
  --ink-2: #333331;       /* secondary text on white */
  --ink-3: #5f5f5b;       /* meta on white */
  --mist: #cfcfca;        /* secondary text on black */
  --line: rgba(9, 9, 9, .14);
  --line-dark: rgba(255, 255, 255, .16);
  --tape: rgba(255, 255, 255, .78);

  --f-display: "Bricolage Grotesque", "Arial Narrow", sans-serif;
  --f-hand: "Caveat", "Comic Sans MS", cursive;
  --f-body: "DM Sans", system-ui, sans-serif;

  --gutter: 1rem;
  --section: 4.5rem;
  --ease: cubic-bezier(.16, 1, .3, 1);
  --lift: 0 2px 4px rgba(9, 9, 9, .1), 0 24px 40px -20px rgba(9, 9, 9, .45);
}

/* the headline font is preloaded; the body and handwriting fonts swap in together in one relayout (JS removes .fw; it also times out after 3s) */
html.fw { --f-hand: "Comic Sans MS", cursive; --f-body: system-ui, sans-serif; }

*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 4.5rem; }
body {
  background: var(--white); color: var(--ink);
  font: 400 1rem/1.6 var(--f-body);
  -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility;
}
main { overflow-x: clip; }
img, svg { display: block; max-width: 100%; height: auto; }
ul, ol { padding: 0; list-style: none; }
a { color: inherit; text-decoration-thickness: 2px; text-underline-offset: .22em; }
b, strong { font-weight: 700; }
::selection { background: var(--neon); color: var(--ink); }
h1, h2, h3 { font-family: var(--f-display); font-weight: 800; letter-spacing: -.03em; line-height: .92; text-wrap: balance; }
h2 { font-size: 2.6rem; font-stretch: 80%; letter-spacing: -.02em; line-height: .9; }
h3 { font-size: 1.35rem; line-height: 1.05; letter-spacing: -.015em; }
p { text-wrap: pretty; }

:focus-visible { outline: 3px solid var(--neon); outline-offset: 3px; box-shadow: 0 0 0 7px var(--ink); border-radius: 4px; }
.vh { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip { position: absolute; left: 1rem; top: -4rem; z-index: 100; background: var(--neon); color: var(--ink); padding: .7rem 1rem; font-weight: 700; }
.skip:focus { top: 1rem; }
.wrap { width: min(100% - 2 * var(--gutter), 78rem); margin-inline: auto; }

/* ---------- her pen ---------- */
.note { font-family: var(--f-hand); font-weight: 700; font-size: 1.4rem; line-height: 1; }
.doodle { display: inline-block; }
.draw { stroke-dasharray: 1; stroke-dashoffset: 0; transition: stroke-dashoffset .9s var(--ease); }
.js .draw:not(.is-on) { stroke-dashoffset: 1; }
.draw-load { animation: draw .8s 1.9s var(--ease) both; }
@keyframes draw { from { stroke-dashoffset: 1; } }

/* the five questions: handwritten, with a neon underline */
.q {
  display: inline-block; position: relative;
  font-family: var(--f-hand); font-weight: 700; font-size: 1.55rem; line-height: 1;
  margin-bottom: 1rem; padding-bottom: .3rem;
  transform: rotate(-2deg); transform-origin: left; justify-self: start;
}
.q::after {
  content: ""; position: absolute; left: -.1rem; right: -.4rem; bottom: -.2rem; height: .5rem;
  background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 200 12' preserveAspectRatio='none'%3E%3Cpath d='M3 8 C 50 2, 110 3, 150 6 S 190 8, 197 4' fill='none' stroke='%23B6FF3D' stroke-width='5' stroke-linecap='round'/%3E%3C/svg%3E") no-repeat center / 100% 100%;
}

/* highlighter: text always visible, the stroke sweeps */
.hl {
  background: linear-gradient(100deg, transparent .15em, var(--neon) .15em, var(--neon) calc(100% - .1em), transparent calc(100% - .1em)) no-repeat 0 72% / 100% 74%;
  padding-inline: .08em; margin-inline: -.08em;
  -webkit-box-decoration-break: clone; box-decoration-break: clone;
  transition: background-size 1s var(--ease);
}
.js .hl:not(.is-on):not(.hl-dark) { background-size: 0% 74%; }
.hl-dark { color: var(--ink); }

/* hand-drawn circle around a word */
.circled { position: relative; display: inline-block; white-space: nowrap; margin-left: .18em; }
.circled::after {
  content: ""; position: absolute; inset: -.18em -.22em -.12em -.2em; pointer-events: none;
  background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 300 100' preserveAspectRatio='none'%3E%3Cpath d='M40 14 C 120 0, 262 4, 290 40 C 312 74, 200 96, 120 94 C 40 92, 4 76, 8 50 C 12 24, 60 12, 180 9' fill='none' stroke='%23B6FF3D' stroke-width='6' stroke-linecap='round'/%3E%3C/svg%3E") no-repeat center / 100% 100%;
}
.circled-ink::after { filter: brightness(0); }

.scribble { position: relative; display: inline-block; }
.scribble::after {
  content: ""; position: absolute; left: -2%; right: -2%; bottom: -.12em; height: .2em; z-index: -1;
  background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 200 16' preserveAspectRatio='none'%3E%3Cpath d='M3 10 C 40 3, 80 14, 120 7 S 180 4, 197 9' fill='none' stroke='%23B6FF3D' stroke-width='7' stroke-linecap='round'/%3E%3C/svg%3E") no-repeat center / 100% 100%;
}

.sticky { font-family: var(--f-hand); font-weight: 700; font-size: 1.3rem; line-height: 1.05; padding: .8rem .9rem .9rem; box-shadow: 0 14px 22px -12px rgba(0, 0, 0, .55); }
.sticky-neon { background: var(--neon); color: var(--ink); }

.polaroid { margin: 0; background: #fff; padding: .5rem .5rem 0; box-shadow: var(--lift); }
.polaroid figcaption { padding: .5rem .2rem .65rem; text-align: center; font-size: 1.3rem; color: var(--ink); }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: .55em;
  min-height: 3.2rem; padding: .85rem 1.5rem;
  font: 700 1.04rem/1 var(--f-display); letter-spacing: -.005em; text-decoration: none;
  border-radius: 999px; border: 2px solid transparent;
  transition: transform .35s var(--ease), translate .4s var(--ease), background-color .2s, color .2s, box-shadow .35s var(--ease);
}
.btn svg { transition: transform .35s var(--ease); }
.btn:hover { transform: translateY(-2px) rotate(-1deg); }
.btn:hover svg { transform: translateX(4px); }
.btn-neon { background: var(--neon); color: var(--ink); }
.btn-neon:hover { background: var(--white); }
.btn-ink { background: var(--ink); color: var(--white); }
.btn-ink:hover { background: var(--white); color: var(--ink); border-color: var(--ink); }
.btn-sm { min-height: 2.5rem; padding: .55rem 1rem; font-size: .92rem; }
.btn-big { min-height: 3.6rem; font-size: 1.12rem; padding-inline: 2rem; }

.btn-ghost {
  display: inline-flex; flex-direction: column; align-items: flex-start; justify-content: center;
  min-height: 3.2rem; padding: .6rem 1.1rem; border: 2px solid currentColor; border-radius: 16px;
  font: 600 .92rem/1.25 var(--f-display); text-decoration: none; color: var(--white);
  transition: background-color .25s, color .25s, transform .35s var(--ease);
}
.ghost-q { font-family: var(--f-hand); font-size: 1.25rem; line-height: 1; }
.btn-ghost:hover { background: var(--white); color: var(--ink); transform: translateY(-2px); }
.btn-ghost-ink { color: var(--ink); }
.btn-ghost-ink:hover { background: var(--ink); color: var(--white); }
.link-cta { display: inline-flex; gap: .4em; min-height: 2.75rem; align-items: center; font: 700 1rem/1 var(--f-display); text-decoration: none; border-bottom: 3px solid var(--neon); align-self: flex-start; }
.link-cta:hover { background: var(--neon); }
.cta-row { display: flex; flex-direction: column; gap: .8rem; }
.cta-row .btn { width: 100%; }

/* ---------- header ---------- */
.top {
  position: sticky; top: 0; z-index: 40;
  display: flex; align-items: center; justify-content: space-between; gap: 1rem;
  padding: .7rem var(--gutter);
  background: var(--ink); color: var(--white);
}
.mark { font: 800 1.6rem/1 var(--f-display); letter-spacing: -.05em; text-decoration: none; display: inline-flex; align-items: baseline; padding: .55rem .3rem; margin: -.55rem -.3rem; }
.mark span { width: .5rem; height: .5rem; margin-left: .12rem; background: var(--neon); border-radius: 50%; }
.top-nav { display: none; }
.top .btn-sm { display: none; }

/* ================= 1. HERO ================= */
.hero {
  position: relative; isolation: isolate;
  background: var(--ink); color: var(--white);
  padding: 1rem var(--gutter) 2.4rem;
}
.q-hero { color: var(--white); position: relative; z-index: 3; }
.draft {
  position: relative; z-index: 3;
  width: min(46%, 13.5rem); background: var(--white); color: var(--ink);
  padding: .65rem .7rem .8rem; transform: rotate(-2deg);
  box-shadow: 0 16px 30px -14px rgba(0, 0, 0, .9);
}
.draft::before { /* tape */
  content: ""; position: absolute; top: -.55rem; left: 50%; width: 4rem; height: 1.1rem;
  background: var(--neon); opacity: .9; transform: translateX(-50%) rotate(3deg);
}
.draft-meta { font-size: .66rem; font-weight: 600; color: var(--ink-3); margin-bottom: .25rem; }
.bland { font-size: .8rem; line-height: 1.35; color: var(--ink-3); }
.bland del { text-decoration: none; background: linear-gradient(var(--ink), var(--ink)) 0 58% / 100% 2px no-repeat; -webkit-box-decoration-break: clone; box-decoration-break: clone; animation: strike 1s 1.25s var(--ease) both; }
@keyframes strike { from { background-size: 0 2px; } }
.draft-arrow { position: absolute; left: 1.2rem; bottom: -3.1rem; width: 2.8rem; color: var(--neon); }
@keyframes pop { from { opacity: 0; transform: translateY(6px); } }

.hero-title {
  position: relative; z-index: 3;
  margin-top: 2.6rem;
  font-size: 17.5vw; font-stretch: 75%; line-height: .84; letter-spacing: -.015em; text-transform: uppercase;
}
.hl-line { display: block; animation: rise 1s var(--ease) backwards; }
.hero { --drift: .3; }
@media (min-width: 960px) { .hero { --drift: 1; } }
.l1 { animation-delay: .1s; translate: calc(var(--sy, 0) * -.07px * var(--drift)) 0; } .l2 { animation-delay: .19s; translate: calc(var(--sy, 0) * .05px * var(--drift)) 0; } .l3 { animation-delay: .28s; translate: calc(var(--sy, 0) * -.04px * var(--drift)) 0; } .l4 { animation-delay: .37s; translate: calc(var(--sy, 0) * .06px * var(--drift)) 0; } .l5 { animation-delay: .46s; translate: calc(var(--sy, 0) * -.09px * var(--drift)) 0; }
@keyframes rise { from { transform: translateY(.55em); opacity: 0; } }
.l5 { color: var(--neon); }

.hero-fig {
  position: absolute; z-index: 1; margin: 0;
  top: 3.4rem; right: -2vw; width: min(70vw, 19rem);
}
/* soft edges instead of the photo's hard crop lines */
.hero-fig img {
  width: 100%; animation: fig 1.3s .1s var(--ease) backwards;
  -webkit-mask-image: linear-gradient(to bottom, #000 62%, transparent 92%);
  mask-image: linear-gradient(to bottom, #000 62%, transparent 92%);
}
@keyframes fig { from { transform: translateY(2.2rem) scale(1.04); } }
/* her photo and the draft note: scroll parallax + a little mouse follow (vars set by JS) */
.hero { overflow: clip; }
.hero-fig { translate: calc(var(--mx, 0) * -10px) calc(var(--sy, 0) * .14px + var(--my, 0) * -6px); }
.draft { translate: calc(var(--mx, 0) * 14px) calc(var(--sy, 0) * -.1px + var(--my, 0) * 9px); animation: drop .8s .55s var(--ease) backwards; }
@keyframes drop { from { opacity: 0; translate: 0 -1.8rem; rotate: -7deg; } }
/* the main button pings twice once the hero has landed */
.hero .btn-neon { animation: ping 2.2s 2.8s var(--ease) 2; }
@keyframes ping { from { box-shadow: 0 0 0 0 rgba(182, 255, 61, .6); } to { box-shadow: 0 0 0 1.2rem rgba(182, 255, 61, 0); } }
@keyframes sway { to { rotate: -3deg; translate: 0 -3px; } }

.hero-foot { position: relative; z-index: 3; margin-top: 1.6rem; display: grid; gap: 1.3rem; }
.intro { font: 500 1.08rem/1.42 var(--f-display); letter-spacing: -.01em; color: var(--mist); max-width: 34ch; }
.intro strong { color: var(--white); }

/* ---------- moving band of her phrases ---------- */
.band { background: var(--neon); color: var(--ink); overflow: hidden; border-block: 2px solid var(--ink); }
.band-track { display: flex; align-items: center; gap: 1.2rem; width: max-content; padding: .7rem 0; animation: band 40s linear infinite; }
.band:hover .band-track { animation-play-state: paused; }
.band span { font: 800 1rem/1 var(--f-display); font-stretch: 80%; text-transform: uppercase; white-space: nowrap; }
.band i { width: .55rem; height: .55rem; background: var(--ink); border-radius: 50%; flex: none; }
@keyframes band { to { transform: translateX(-50%); } }

/* ================= 2. SERVICES ================= */
.services { padding-block: var(--section); }
.services h2 { margin-bottom: 2.2rem; max-width: 14ch; }
.svc-grid { display: grid; gap: 1.4rem; }
.svc-main {
  position: relative; background: var(--ink); color: var(--white);
  padding: 1.6rem 1.2rem 1.6rem; display: flex; flex-direction: column; gap: 1rem;
}
.svc-main h3 { font-size: 2.05rem; font-stretch: 80%; line-height: .92; }
.bubble {
  position: relative; background: var(--white); color: var(--ink);
  font: 600 1.02rem/1.35 var(--f-display); padding: .9rem 1rem; border-radius: 1.2rem; margin-bottom: .6rem;
}
.bubble::after { content: ""; position: absolute; left: 1.6rem; bottom: -.7rem; border: .45rem solid transparent; border-top: .75rem solid var(--white); border-left: .7rem solid var(--white); border-bottom: 0; }
.svc-for { font-size: 1rem; color: var(--mist); }
.svc-main .svc-for b { color: var(--white); }
.svc-inc-title { font: 700 .8rem/1 var(--f-display); text-transform: uppercase; letter-spacing: .06em; color: var(--neon); margin-top: .2rem; }
.svc-inc { display: grid; gap: .45rem; }
.svc-inc li { position: relative; padding-left: 1.7rem; font-size: 1rem; line-height: 1.35; }
.svc-inc li::before { content: ""; position: absolute; left: 0; top: .2rem; width: 1.05rem; height: .9rem; background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 26 22'%3E%3Cpath d='M2 12 C5 14 8 17 9.5 20 C13 12 18 6 24 2' fill='none' stroke='%23B6FF3D' stroke-width='3.4' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") no-repeat center / contain; }
.svc-main .btn { margin-top: .6rem; align-self: stretch; }
.svc-note { order: -1; align-self: flex-start; margin-bottom: -.4rem; color: var(--neon); transform: rotate(-3deg); font-size: 1.35rem; }
.svc-side { display: grid; gap: 1rem; }
.svc {
  display: flex; flex-direction: column; gap: .55rem; padding: 1.5rem 1.4rem;
  --s: 1.4rem; --w: 3px;
  background:
    linear-gradient(var(--ink), var(--ink)) top left / var(--s) var(--w), linear-gradient(var(--ink), var(--ink)) top left / var(--w) var(--s),
    linear-gradient(var(--ink), var(--ink)) top right / var(--s) var(--w), linear-gradient(var(--ink), var(--ink)) top right / var(--w) var(--s),
    linear-gradient(var(--ink), var(--ink)) bottom left / var(--s) var(--w), linear-gradient(var(--ink), var(--ink)) bottom left / var(--w) var(--s),
    linear-gradient(var(--ink), var(--ink)) bottom right / var(--s) var(--w), linear-gradient(var(--ink), var(--ink)) bottom right / var(--w) var(--s),
    var(--white);
  background-repeat: no-repeat;
  transition: background-size .45s var(--ease);
}
.svc { position: relative; transition: background-size .45s var(--ease), transform .45s var(--ease), box-shadow .45s var(--ease); }
/* S2: the card lifts off the page and a strip of neon tape presses onto it */
.svc::after { content: ""; position: absolute; top: -.6rem; left: 50%; width: 5rem; height: 1.2rem; translate: -50% 0; rotate: -3deg;
  background: rgba(182, 255, 61, .9); transform: scaleX(0); transition: transform .4s var(--ease) .05s; pointer-events: none; }
.svc:hover, .svc:focus-within { --s: 2.8rem; transform: translateY(-6px) rotate(-1deg); box-shadow: 0 24px 38px -24px rgba(9, 9, 9, .55); }
.svc:hover::after, .svc:focus-within::after { transform: scaleX(1); }
.svc .btn { align-self: flex-start; margin-top: .4rem; }
.svc h3 { font-size: 1.5rem; font-stretch: 85%; }
.svc .svc-for { color: var(--ink-2); font-weight: 500; }
.svc-inc-line { font-size: .98rem; color: var(--ink-2); line-height: 1.5; }
.svc-inc-line b { color: var(--ink); }

/* ================= 3. PROOF ================= */
.proof { background: var(--ink); color: var(--white); padding-block: var(--section) 3.4rem; }
.q-dark { color: var(--white); }
.proof h2 { margin-bottom: 2rem; }
.nums { display: grid; gap: 1.6rem; }
.num { display: grid; gap: .3rem; padding-top: 1rem; border-top: 1px solid var(--line-dark); }
.num-n { font: 800 4.4rem/.85 var(--f-display); font-stretch: 75%; color: var(--neon); letter-spacing: -.02em; font-variant-numeric: tabular-nums lining-nums; }
.num-t { font: 500 1.05rem/1.3 var(--f-display); color: var(--mist); max-width: 26ch; }

.hooks { padding-block: var(--section) 0; }
.h-mid { font-size: 2.3rem; }
.lead { font: 500 1.04rem/1.45 var(--f-display); color: var(--ink-2); margin-top: .8rem; max-width: 36ch; }
.posts { display: grid; gap: 1.4rem; width: min(100% - 2 * var(--gutter), 44rem); margin-inline: auto; padding: 1.8rem 0 2.4rem; --stack-top: 1rem; }
/* the hooks pile up as you scroll: each card pins a little lower than the last, the next slides over it */
.post {
  position: sticky; top: calc(var(--stack-top) + var(--i, 0) * 1.1rem);
  min-height: 12rem; display: flex; flex-direction: column; gap: .7rem;
  border: 2px solid var(--ink); background: var(--white); padding: 1.3rem 1.3rem .6rem;
  box-shadow: 0 -16px 30px -20px rgba(9, 9, 9, .6); transform-origin: top center;
}
.post:nth-child(2) { --i: 1; } .post:nth-child(3) { --i: 2; } .post:nth-child(4) { --i: 3; } .post:nth-child(5) { --i: 4; }
.post .post-hook { padding-bottom: .55rem; background: linear-gradient(var(--neon), var(--neon)) 0 100% / 3.2rem 4px no-repeat; }
.post-who { font-family: var(--f-hand); font-weight: 700; font-size: 1.2rem; line-height: 1.05; color: var(--ink-3); }
.post-hook { font: 700 1.2rem/1.22 var(--f-display); letter-spacing: -.015em; }
.post-more { display: grid; gap: .7rem; color: var(--ink-2); }
.post-more[hidden] { display: none; }
.see-more { align-self: flex-start; min-height: 2.75rem; margin-top: auto; padding: .6rem 0; background: none; border: 0; font: 600 .95rem/1 var(--f-body); color: var(--ink-3); cursor: pointer; }
.see-more:hover { color: var(--ink); text-decoration: underline; }

.evidence { display: grid; gap: 3rem; padding-block: 2.4rem var(--section); }
.evidence > * { min-width: 0; }
.h-small { font-size: 1.4rem; margin-bottom: 1.4rem; display: flex; align-items: baseline; gap: .6rem; flex-wrap: wrap; }
.h-small .note { font-size: 1.2rem; color: var(--ink-3); font-weight: 600; }
/* phone: a swipe row like the hooks; desktop: a small 4-up wall */
.shot-grid {
  display: grid; grid-auto-flow: column; grid-auto-columns: 64%; gap: 1.2rem;
  overflow-x: auto; scroll-snap-type: x mandatory;
  padding: 1rem var(--gutter) 1rem; margin-inline: calc(-1 * var(--gutter));
  scrollbar-width: thin; scrollbar-color: var(--ink) transparent;
}
.shot { position: relative; margin: 0; scroll-snap-align: center; }
.shot::before { content: ""; position: absolute; z-index: 2; top: -.55rem; left: 50%; width: 3.6rem; height: 1rem; background: rgba(182, 255, 61, .85); transform: translateX(-50%) rotate(-4deg); }
.shot-open { display: block; cursor: zoom-in; }
.shot img { width: 100%; background: #fff; padding: .3rem; border: 1px solid var(--line); box-shadow: 0 12px 20px -14px rgba(9, 9, 9, .55); }
.shot-crop img { aspect-ratio: 4 / 3; object-fit: cover; object-position: top; }
.shot:nth-child(odd) { transform: rotate(-1.2deg); } .shot:nth-child(even) { transform: rotate(1deg); }
.shot p { margin-top: .5rem; font: 500 .82rem/1.3 var(--f-display); color: var(--ink-2); }
.shot p b { color: var(--ink); font-size: 1.1em; }

.more {
  position: relative; align-self: start;
  background: var(--neon); color: var(--ink); padding: 1.4rem 1.2rem 1.5rem;
  transform: rotate(-1.2deg); box-shadow: 0 18px 26px -16px rgba(9, 9, 9, .6);
}
.more::before { content: ""; position: absolute; top: -.6rem; left: 50%; width: 5rem; height: 1.2rem; background: var(--tape); transform: translateX(-50%) rotate(2deg); border: 1px solid rgba(9, 9, 9, .08); }
.more-title { font-family: var(--f-hand); font-weight: 700; font-size: 2rem; letter-spacing: 0; margin-bottom: .6rem; }
.more-list li { padding: .7rem 0; border-top: 1.5px dashed rgba(9, 9, 9, .5); font: 600 1.02rem/1.3 var(--f-display); }
.more-list b { font-size: 1.45em; font-weight: 800; font-variant-numeric: tabular-nums; }

/* testimonials */
.words { background: var(--ink); color: var(--white); padding-block: var(--section); }
.words h2 { margin-bottom: 2.2rem; }
.words-grid { display: grid; gap: 1.6rem; }
.say { position: relative; margin: 0; padding: 1.4rem 1.2rem; border: 1.5px solid var(--line-dark); }
.say blockquote p { font: 500 1.02rem/1.5 var(--f-display); letter-spacing: -.005em; }
.say blockquote p::before { content: "\201C"; } .say blockquote p::after { content: "\201D"; }
.say-big { background: var(--white); color: var(--ink); border: 0; }
.say-big blockquote p { font-size: 1.16rem; line-height: 1.4; font-weight: 600; }
.say figcaption { margin-top: 1rem; font-family: var(--f-hand); font-weight: 700; font-size: 1.35rem; line-height: 1; }
.say figcaption::before { content: "— "; }
.say-big figcaption { color: var(--ink); }
.say-star { position: absolute; right: -.5rem; top: -1.1rem; width: 2.6rem; transform: rotate(12deg); }
.say-chat { border-color: var(--neon); }
.say-shot { margin-top: 1.2rem; width: 82%; transform: rotate(-1.5deg); box-shadow: 0 10px 20px -10px rgba(0, 0, 0, .8); }

/* screenshot lightbox */
.lightbox { padding: 0; border: 0; background: transparent; max-width: min(92vw, 56rem); max-height: 90vh; overflow: visible; }
.lightbox::backdrop { background: rgba(9, 9, 9, .86); }
.lightbox img { max-width: 100%; max-height: 82vh; width: auto; background: #fff; padding: .4rem; }
.lightbox form { display: flex; justify-content: flex-end; margin-bottom: .6rem; }
.lightbox-close { min-height: 2.75rem; padding: .5rem 1rem; border: 0; border-radius: 999px; background: var(--neon); color: var(--ink); font: 700 1rem/1 var(--f-display); cursor: pointer; }

/* ================= 4. PROCESS + ABOUT ================= */
.process { padding-block: var(--section); }
.process h2 { margin-bottom: 2.4rem; }
.steps { position: relative; display: grid; gap: 1.8rem; padding-left: 3.4rem; }
.steps::before { /* hand-drawn path */
  content: ""; position: absolute; left: 1.15rem; top: 1rem; bottom: 1rem; width: 3px;
  background: repeating-linear-gradient(var(--ink) 0 10px, transparent 10px 18px);
}
.step { position: relative; }
.step-n {
  position: absolute; left: -3.4rem; top: -.35rem; width: 2.6rem; height: 2.6rem;
  display: grid; place-items: center; background: var(--white);
  font: 800 1.5rem/1 var(--f-display); font-stretch: 80%;
}
.step-n::after { content: ""; position: absolute; inset: -.25rem; background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 100 100'%3E%3Cpath d='M52 6 C 82 6, 96 30, 94 54 C 92 82, 66 96, 44 93 C 18 90, 4 70, 6 46 C 8 22, 28 8, 60 10' fill='none' stroke='%23B6FF3D' stroke-width='6' stroke-linecap='round'/%3E%3C/svg%3E") no-repeat center / contain; }
.step h3 { font-size: 1.75rem; font-stretch: 80%; margin-bottom: .35rem; }
.step p { color: var(--ink-2); font-size: 1.02rem; max-width: 38ch; }
.step-big { background: var(--ink); color: var(--white); padding: 1.3rem 1.1rem 1.4rem; margin-left: -.4rem; }
.step-big .step-n { left: -3rem; top: .95rem; color: var(--ink); }
.step-big h3 { font-size: 2.2rem; color: var(--neon); }
.step-big p { color: var(--mist); }
.step-big .hl { color: var(--ink); }
.step-photo { width: 62%; margin-top: 1.2rem; transform: rotate(2deg); }
.step-photo img { aspect-ratio: 3 / 4; object-fit: cover; filter: grayscale(1) contrast(1.05); }

.about { background: var(--ink); color: var(--white); padding-block: var(--section); }
.bio { display: grid; gap: 1.1rem; max-width: 40rem; }
.bio-hello { font-size: 2.6rem; font-stretch: 80%; margin-bottom: .6rem; }
.bio p { font-size: 1.02rem; line-height: 1.62; color: var(--mist); }
.bio .bio-big { font: 600 1.15rem/1.36 var(--f-display); color: var(--white); letter-spacing: -.01em; }
.bio-novel { display: grid; gap: 2rem; margin-block: 1.2rem; }
.bio-novel > div { display: grid; gap: 1.1rem; }
.bio-photo { width: 72%; justify-self: center; transform: rotate(-2.5deg); }
.bio-photo img { aspect-ratio: 480 / 639; object-fit: cover; }
.bio .bio-hand { font-family: var(--f-hand); font-weight: 700; font-size: 2rem; line-height: 1; color: var(--neon); transform: rotate(-2deg); transform-origin: left; }
.bio .bio-end { font-weight: 600; color: var(--white); }

/* ================= 5. HIRE ================= */
.hire { background: var(--neon); color: var(--ink); padding-block: var(--section); }
.q-ink::after { filter: brightness(0); }
.hire-grid { display: grid; gap: 2.6rem; }
.hire-copy { display: grid; gap: 1.2rem; justify-items: start; }
.hire h2 { font-size: 3rem; max-width: 10ch; margin-bottom: .6rem; }
.hire .btn-big { width: 100%; }
.hire .btn-ghost { width: 100%; }
.contact { display: grid; gap: 0; margin-top: .4rem; font-weight: 600; }
.contact a { display: inline-block; padding-block: .55rem; }

.form { background: var(--white); color: var(--ink); padding: 1.4rem 1.1rem 1.5rem; display: grid; gap: 1rem; box-shadow: 0 24px 40px -24px rgba(9, 9, 9, .6); }
.form-title { font-size: 1.5rem; font-stretch: 85%; }
.field { display: grid; gap: .35rem; }
.field label { font: 700 .88rem/1.2 var(--f-display); }
.field input, .field select, .field textarea {
  width: 100%; font: 400 1rem/1.4 var(--f-body); color: var(--ink);
  padding: .75rem .8rem; border: 2px solid var(--ink); border-radius: 0; background: var(--white);
}
.field select { appearance: none; background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' fill='none' stroke='%23090909' stroke-width='2'/%3E%3C/svg%3E") no-repeat right .9rem center / .8rem, var(--white); padding-right: 2.4rem; }
.field input:focus, .field select:focus, .field textarea:focus { outline: 3px solid var(--neon); outline-offset: 0; box-shadow: none; }
.field [aria-invalid="true"] { border-color: #b00020; }
.form-error { font: 600 .92rem/1.4 var(--f-body); color: #b00020; }
.form .btn { width: 100%; }
.form-note { font-size: .86rem; color: var(--ink-3); text-align: center; }

/* ---------- footer ---------- */
.foot { background: var(--ink); color: var(--mist); padding: 2.4rem var(--gutter) calc(6rem + env(safe-area-inset-bottom)); overflow: hidden; }
.foot-name { font: 800 21vw/.8 var(--f-display); font-stretch: 75%; letter-spacing: -.03em; color: var(--white); white-space: nowrap; margin-bottom: 1.4rem; }
.foot-row { display: grid; gap: .6rem; font-size: .92rem; }
.foot-links { display: flex; gap: 1.4rem; }
.foot-links a { color: var(--white); display: inline-block; padding: .6rem .3rem; min-width: 2.75rem; text-align: center; }

/* ---------- "2 free posts" questionnaire ---------- */
.form-head { display: grid; gap: .3rem; }
.form-sub { font: 500 .98rem/1.45 var(--f-display); color: var(--ink-2); }
.req { color: #b00020; }
.choices { border: 0; padding: 0; margin: 0; min-width: 0; display: grid; gap: .45rem; }
.choices legend { font: 700 .88rem/1.35 var(--f-display); margin-bottom: .45rem; padding: 0; }
.choices-row { grid-template-columns: 1fr 1fr; }
.choices-row legend { grid-column: 1 / -1; }
.choice { position: relative; display: block; cursor: pointer; }
.choice input { position: absolute; opacity: 0; inset: 0; margin: 0; cursor: pointer; }
.choice span { display: flex; align-items: center; gap: .6rem; min-height: 2.9rem; padding: .6rem .8rem; border: 2px solid var(--ink); font: 500 .95rem/1.25 var(--f-body); transition: background-color .15s, box-shadow .15s; }
.choice span::before { content: ""; flex: none; width: 1.05rem; height: 1.05rem; border-radius: 50%; border: 2px solid var(--ink); background: var(--white); box-shadow: inset 0 0 0 3px var(--white); }
.choice:hover span { background: #f4f4f1; }
.choice input:checked + span { background: var(--neon); font-weight: 700; }
.choice input:checked + span::before { background: var(--ink); }
.choice input:focus-visible + span { outline: 3px solid var(--ink); outline-offset: 2px; box-shadow: 0 0 0 6px var(--neon); }
.choices[aria-invalid="true"] .choice span { border-color: #b00020; }
.form-result { align-content: start; }
/* the form and its two result cards share one spot; only one shows at a time */
.form[hidden] { display: none; }
.form-result:focus { outline: none; }
.form-result .btn { width: 100%; }
.mail-alt { font-size: .9rem; line-height: 1.5; color: var(--ink-2); }
.mail-alt .mail-addr { color: var(--ink); }
.form-or { font: 700 1.35rem/1 var(--f-hand); margin-top: .4rem; }
.link-btn { background: none; border: 0; padding: .55rem 0; min-height: 2.75rem; font: 600 .92rem/1 var(--f-body); color: var(--ink); text-decoration: underline; text-underline-offset: .22em; cursor: pointer; justify-self: start; }
.link-btn:hover { text-decoration-thickness: 2px; }

/* ---------- questionnaire popup ---------- */
/* the global margin reset removes the browser's centring for dialogs, so restore it */
.quiz, .lightbox { margin: auto; }
.quiz { padding: 0; border: 0; background: transparent; width: min(100% - 2rem, 34rem); max-width: none; max-height: calc(100dvh - 2rem); overflow: visible; color: var(--ink); }
.quiz::backdrop { background: rgba(9, 9, 9, .82); }
.quiz[open] { animation: quizIn .45s var(--ease); }
@keyframes quizIn { from { opacity: 0; translate: 0 1.5rem; } }
.quiz-body { max-height: calc(100dvh - 2rem); overflow-y: auto; overscroll-behavior: contain; background: var(--white); box-shadow: 0 0 0 3px var(--neon), 0 30px 60px -20px rgba(0, 0, 0, .7); }
.quiz-body > .form { box-shadow: none; padding: 1.6rem 1.3rem 1.5rem; }
.quiz-body .form-head, .quiz-body .form-result > .form-title { padding-right: 3.2rem; }
.quiz-close { position: absolute; z-index: 2; top: .7rem; right: .7rem; width: 2.9rem; height: 2.9rem; display: grid; place-items: center; border: 0; border-radius: 50%; background: var(--neon); color: var(--ink); cursor: pointer; box-shadow: 0 6px 16px -6px rgba(0, 0, 0, .6); transition: transform .3s var(--ease); }
.quiz-close:hover { transform: rotate(90deg); }
.quiz-open, .quiz-open body { overflow: hidden; }
@media (max-width: 639px) {
  /* phones: a full-screen sheet that slides up */
  .quiz { width: 100%; height: 100dvh; max-height: 100dvh; margin: 0; inset: 0; }
  .quiz[open] { animation: sheetUp .5s var(--ease); }
  @keyframes sheetUp { from { translate: 0 100%; } }
  .quiz-body { height: 100%; max-height: none; box-shadow: none; }
  .quiz-close { background: var(--ink); color: var(--white); }
}
@media (prefers-reduced-motion: reduce) { .quiz[open] { animation: none; } }

/* ---------- LinkedIn / Instagram icon buttons ---------- */
.top-right { display: flex; align-items: center; gap: .4rem; }
.soc { display: inline-grid; place-items: center; width: 2.75rem; height: 2.75rem; border-radius: 50%; color: var(--white);
  border: 1.5px solid rgba(255, 255, 255, .28); transition: background-color .2s, color .2s, border-color .2s, transform .3s var(--ease); }
.soc:hover, .soc:focus-visible { background: var(--neon); color: var(--ink); border-color: var(--neon); transform: translateY(-2px) rotate(-6deg); }
.top-right .btn-sm { margin-left: .4rem; }
.soc-row { display: flex; flex-wrap: wrap; gap: .6rem; padding-block: .4rem; }
.contact .soc-pill { display: inline-flex; align-items: center; gap: .5rem; min-height: 2.9rem; padding: .55rem 1.1rem .55rem .85rem;
  border: 2px solid var(--ink); border-radius: 999px; text-decoration: none; font: 700 .98rem/1 var(--f-display); color: var(--ink);
  transition: background-color .2s, color .2s, transform .3s var(--ease); }
.contact .soc-pill:hover, .contact .soc-pill:focus-visible { background: var(--ink); color: var(--neon); transform: translateY(-2px); }
.foot-links { align-items: center; }
.foot-links .soc-dark { display: inline-grid; place-items: center; width: 2.9rem; height: 2.9rem; padding: 0; min-width: 0; }
.foot-links .foot-mail { align-self: center; }
@media (max-width: 420px) {
  .soc-row { gap: .45rem; }
  .contact .soc-pill { padding: .55rem .8rem .55rem .65rem; gap: .4rem; font-size: .92rem; }
}

/* ---------- phone dock ---------- */
.dock { position: fixed; z-index: 50; left: 50%; bottom: calc(.9rem + env(safe-area-inset-bottom)); translate: -50% 0; transition: transform .45s var(--ease); }
.btn-dock { min-height: 3rem; padding-inline: 1.6rem; box-shadow: 0 0 0 2px var(--ink), 0 14px 30px -10px rgba(9, 9, 9, .7); }
.js .dock:not(.is-shown) { transform: translateY(160%); }

/* ---------- life ---------- */
.say, .polaroid, .shot img, .svc-main { transition: transform .5s var(--ease), box-shadow .5s var(--ease); }
.polaroid:hover { transform: rotate(0) scale(1.02); }
.sticky:hover { animation: wiggle .6s var(--ease); }
@keyframes wiggle { 30% { rotate: 3deg; } 60% { rotate: -2deg; } }


/* ================= tablet ================= */
@media (min-width: 640px) {
  :root { --gutter: 2rem; --section: 6rem; }
  h2 { font-size: 3.6rem; }
  .hero-title { font-size: 15vw; }
  .draft { width: min(46%, 17rem); }
  .hero-fig { width: min(52vw, 24rem); }
  .cta-row { flex-direction: row; flex-wrap: wrap; align-items: center; }
  .cta-row .btn { width: auto; }
  .nums { grid-template-columns: repeat(3, 1fr); gap: 2rem; }
  .shot-grid { grid-auto-flow: row; grid-template-columns: repeat(4, 1fr); grid-auto-columns: auto; overflow: visible; padding: .6rem 0 0; margin: 0; gap: 1.8rem 1rem; }
  .words-grid { grid-template-columns: 1fr 1fr; }
  .say-big { grid-column: 1 / -1; }
}

/* ================= desktop ================= */
@media (min-width: 960px) {
  :root { --gutter: 3.5rem; --section: 7.5rem; }
  h2 { font-size: clamp(4rem, 6vw, 5.6rem); }
  .top { padding-block: .9rem; }
  .top-nav { display: flex; gap: 1.8rem; font: 600 .98rem/1 var(--f-display); }
  .top-nav a { text-decoration: none; padding-block: .3rem; background: linear-gradient(var(--neon), var(--neon)) 0 100% / 0 3px no-repeat; transition: background-size .35s var(--ease); }
  .top-nav a:hover { background-size: 100% 3px; }
  .top .btn-sm { display: inline-flex; }
  .dock { display: none; }
  .foot { padding-bottom: 2.4rem; }

  /* hero: the headline lives behind her, "past." steps in front */
  /* desktop hero: the statement | her | what she does, sized from the viewport height so it all fits one screen.
     The headline's last letters run behind her hair. Phone layout is untouched (base rules). */
  .hero {
    --hh: min(calc(100svh - 4.2rem), 60rem);
    --hf: clamp(4.2rem, min(7.9vw, calc((var(--hh) - 8rem) / 4.4)), 9.6rem);
    height: var(--hh); min-height: 34rem;
    padding: 1.4rem var(--gutter) 2rem;
    display: grid; grid-template-columns: auto auto minmax(17rem, 1fr); grid-template-rows: auto 1fr auto;
    align-items: start;
  }
  .q-hero { grid-column: 1; grid-row: 1; font-size: 1.8rem; justify-self: start; }
  .hero-title { grid-column: 1; grid-row: 2 / 4; align-self: end; position: static; z-index: auto; margin: 0; font-size: var(--hf); line-height: .86; }
  .l5 { position: relative; z-index: 4; }
  .hero-fig { position: relative; grid-column: 2; grid-row: 1 / 4; align-self: end; top: auto; right: auto; width: auto; z-index: 2; margin: 0 0 -2rem calc(-.5 * var(--hf)); }
  .hero-fig img {
    height: calc(var(--hh) - 1.4rem); width: auto; max-width: none;
    -webkit-mask-image: linear-gradient(to right, transparent 0, #000 7%, #000 88%, transparent 100%);
    mask-image: linear-gradient(to right, transparent 0, #000 7%, #000 88%, transparent 100%);
  }
  .draft { grid-column: 3; grid-row: 1 / 3; align-self: start; justify-self: center; position: relative; top: auto; right: auto; width: min(100%, 20rem); margin-top: 2.2rem; padding: .9rem 1rem 1rem; transform: rotate(2.5deg); }
  .draft-meta { font-size: .75rem; } .bland { font-size: .95rem; }
  .draft-arrow { display: none; }
  .hero-foot { grid-column: 3; grid-row: 3; align-self: end; justify-self: center; width: min(100%, 26rem); max-width: none; margin: 0; padding: 1.4rem 0 0; z-index: 3; }
  .hero .cta-row { flex-direction: column; align-items: flex-start; }
  .intro { font-size: clamp(1.02rem, 2.3vh, 1.25rem); }
  .band span { font-size: 1.25rem; }

  .services h2 { max-width: 18ch; margin-bottom: 3rem; }
  .svc-grid { grid-template-columns: 1.25fr 1fr; gap: 3rem; align-items: start; }
  .svc-main { padding: 2.4rem 2.4rem 2.4rem; }
  .svc-note { position: absolute; right: 2rem; top: 2rem; margin: 0; transform: rotate(5deg); }
  .svc-main h3 { font-size: 3rem; max-width: 12ch; }
  .svc-inc { grid-template-columns: 1fr 1fr; column-gap: 1.6rem; }
  .svc-main .btn { align-self: flex-start; }
  .svc { padding-block: 1.6rem 1.5rem; }
  .svc h3 { font-size: 1.8rem; }

  .num-n { font-size: clamp(6rem, 10vw, 9.5rem); }

  .hooks .wrap:first-child { display: flex; align-items: end; justify-content: space-between; gap: 2rem; }
  .h-mid { font-size: clamp(3rem, 4.6vw, 4.2rem); }
  .posts { width: min(100% - 2 * var(--gutter), 48rem); --stack-top: 5.6rem; }
  .post { min-height: 13.5rem; padding: 1.6rem 1.8rem .7rem; }
  .post-hook { font-size: 1.55rem; }
  .evidence { grid-template-columns: 1fr 22rem; gap: 4rem; align-items: start; }
  .more { margin-top: 3rem; }

  .words-grid { grid-template-columns: 1.3fr 1fr; gap: 2rem; }
  .say-big { grid-column: auto; grid-row: span 2; align-self: start; padding: 2.4rem 2.2rem; }
  .say-big blockquote p { font-size: 1.6rem; line-height: 1.3; }

  /* process: a path across the page */
  .steps { padding-left: 0; grid-template-columns: repeat(5, 1fr); gap: 1.6rem; align-items: start; padding-top: 3.6rem; }
  .steps::before { left: 1rem; right: 1rem; top: 1.3rem; bottom: auto; width: auto; height: 3px; background: repeating-linear-gradient(90deg, var(--ink) 0 12px, transparent 12px 22px); transform-origin: left; transform: scaleX(var(--path, 1)); }
  .step-n { left: 0; top: -3.6rem; }
  .step-big { grid-column: span 2; grid-row: span 1; margin: -1.2rem 0 0; padding: 1.4rem 1.4rem 1.6rem; }
  .step-big .step-n { left: 1.4rem; top: -2.4rem; }
  .steps { grid-template-columns: 1fr 1fr 1fr 2.4fr 1fr; }
  .step-big { grid-column: auto; display: grid; grid-template-columns: minmax(0, 1fr) 8.5rem; column-gap: 1.3rem; align-items: start; }
  .step-big h3, .step-big p { grid-column: 1; }
  .step-photo { grid-column: 2; grid-row: 1 / span 2; width: 100%; margin-top: .2rem; }

  .bio { max-width: none; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); column-gap: clamp(3rem, 5vw, 6rem); row-gap: 1.15rem; }
  .bio > * { grid-column: 2; max-width: 40rem; }
  .bio > .bio-hello { grid-column: 1; grid-row: 1 / span 12; align-self: start; position: sticky; top: 6.5rem; max-width: none; font-size: clamp(4.4rem, 6.6vw, 7rem); line-height: .88; }
  .bio > .bio-novel { max-width: none; grid-template-columns: minmax(0, 1fr) 15rem; gap: 2.6rem; align-items: center; }
  .bio-photo { width: 100%; }

  .hire-grid { grid-template-columns: minmax(0, 1.3fr) minmax(0, 1fr); gap: 3rem 5rem; align-items: end; }
  .hire-copy { justify-items: stretch; }
  .hire h2 { font-size: clamp(4.4rem, 7vw, 6.6rem); max-width: 11ch; }
  .hire .btn-big, .hire .btn-ghost { width: 100%; }
  .hire .btn-ghost { align-items: center; text-align: center; }
  .form { padding: 2rem 1.8rem; }
  .foot-name { font-size: 17vw; }
  .foot-row { grid-template-columns: 1fr auto; align-items: center; }
}

/* ---------- box effects ---------- */
/* border beam: one slow neon light travels round the main service card */
/* border beam, compositor-friendly: a static conic light rotates (transform only) behind an ink layer inset 2px,
   so only a thin edge of it shows; the card clips it */
.svc-main { overflow: hidden; isolation: isolate; }
.svc-main::before {
  content: ""; position: absolute; z-index: -2; left: 50%; top: 50%; width: 160%; aspect-ratio: 1; translate: -50% -50%; pointer-events: none;
  background: conic-gradient(transparent 0 74%, rgba(182, 255, 61, .85) 87%, #fff 89%, transparent 93%);
  animation: beam 7s linear infinite; will-change: transform;
}
.svc-main::after { content: ""; position: absolute; z-index: -1; inset: 2px; background: var(--ink); pointer-events: none; }
@keyframes beam { to { transform: rotate(360deg); } }
/* spotlight: a soft neon glow follows the mouse on the dark cards (vars set by JS; invisible without a mouse) */
.step-big { --x: 50%; --y: 50%; --o: 0; isolation: isolate; }
.step-big::before {
  content: ""; position: absolute; inset: 0; z-index: -1; pointer-events: none; opacity: var(--o); transition: opacity .4s;
  background: radial-gradient(20rem circle at var(--x) var(--y), rgba(182, 255, 61, .13), transparent 60%);
}
.step-big::after {
  content: ""; position: absolute; inset: 0; padding: 1.5px; pointer-events: none; opacity: var(--o); transition: opacity .4s;
  background: radial-gradient(15rem circle at var(--x) var(--y), var(--neon), transparent 65%);
  -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor;
  mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); mask-composite: exclude;
}

/* T1: testimonials as a stacked deck (JS adds .is-deck; without JS they stay a grid) */
.words-grid.is-deck { display: block; position: relative; max-width: 50rem; margin-top: 3.2rem; }
.is-deck .say {
  position: absolute; inset: 0 auto auto 0; width: 100%; margin: 0;
  background: var(--white); color: var(--ink); border: 0; padding: 1.8rem 1.5rem 1.6rem;
  transform-origin: bottom left; transition: transform .7s var(--ease), opacity .5s, filter .5s;
}
.is-deck .say:nth-child(2) { background: #ecece8; }
.is-deck .say:nth-child(3) { background: var(--neon); }
.is-deck .say blockquote p, .is-deck .say-big blockquote p { font: 600 1.1rem/1.42 var(--f-display); letter-spacing: -.01em; }
.is-deck .say figcaption { color: var(--ink); }
.is-deck .say[data-pos="0"] { z-index: 3; transform: none; }
.is-deck .say[data-pos="1"] { z-index: 2; transform: translate(.9rem, -.9rem) rotate(2.5deg); filter: brightness(.8); }
.is-deck .say[data-pos="2"] { z-index: 1; transform: translate(1.8rem, -1.8rem) rotate(5deg); filter: brightness(.65); }
.is-deck .say.leaving { transform: translateX(-115%) rotate(-10deg); opacity: 0; }
.is-deck .w { display: inline-block; transition: opacity .5s, translate .5s var(--ease); transition-delay: calc(var(--k, 0) * 16ms); }
.is-deck .say:not(.show) .w { opacity: 0; translate: 0 .35em; }
.is-deck .say:not(.show) .say-star { opacity: 0; }
.is-deck .say-star { transition: opacity .4s; }
/* closing quote mark rides on the last word so it never wraps alone */
.is-deck .say blockquote p::after { content: none; }
.is-deck .say blockquote p > .w:last-child::after, .is-deck .say blockquote p > .hl:last-child > .w:last-child::after { content: "\201D"; }
@media (min-width: 960px) {
  .words-grid.is-deck { max-width: 60rem; }
  .is-deck .say { padding: 2.4rem 2.6rem 2.2rem; }
  .is-deck .say blockquote p, .is-deck .say-big blockquote p { font-size: 1.45rem; line-height: 1.36; }
  .is-deck .say-chat { display: grid; grid-template-columns: minmax(0, 1fr) 42%; column-gap: 2.2rem; align-items: start; }
  .is-deck .say-chat blockquote, .is-deck .say-chat figcaption { grid-column: 1; }
  .is-deck .say-chat .say-shot { grid-column: 2; grid-row: 1 / span 2; width: 100%; margin-top: 0; }
}
.deck-nav { display: flex; align-items: center; gap: .6rem; margin-top: 2rem; }
.deck-nav[hidden] { display: none; }
.deck-nav button { width: 3rem; height: 3rem; display: grid; place-items: center; border-radius: 50%; border: 2px solid var(--neon); background: transparent; color: var(--neon); cursor: pointer; transition: background .2s, color .2s; }
.deck-nav button:hover { background: var(--neon); color: var(--ink); }
.deck-count { margin-left: .4rem; font: 700 1.35rem/1 var(--f-hand); color: var(--mist); }

/* P1: steps switch on as the path reaches them (JS adds .lighting only when motion is allowed) */
/* each step stays hidden until its turn, then rises in */
.steps.lighting .step { transition: opacity .6s var(--ease), translate .8s var(--ease); }
.steps.lighting .step:not(.on) { opacity: 0; translate: 0 1.8rem; }
.step-n { border-radius: 50%; }
.step-n { transition: background-color .4s, transform .5s var(--ease); }
.steps.lighting .step.on .step-n { background-color: var(--neon); transform: scale(1.1); }

/* desktop: the path draws across in one go while the steps light up in sequence */
@media (min-width: 960px) {
  /* desktop: the path draws up to each step as it appears (--lit set by JS) */
  .steps.lighting::before { transform-origin: left center; transform: scaleX(var(--lit, 0)); transition: transform .2s linear; }
}

/* "More results": each number gets underlined in turn */
.more-list b { background: linear-gradient(var(--ink), var(--ink)) no-repeat 0 94% / 0% 3px; transition: background-size .7s var(--ease); }
.more.in .more-list b { background-size: 100% 3px; }
.more-list li:nth-child(2) b { transition-delay: .25s; } .more-list li:nth-child(3) b { transition-delay: .5s; }
.more-list li:nth-child(4) b { transition-delay: .75s; } .more-list li:nth-child(4) b + b { transition-delay: 1s; }

/* R2: hovering a screenshot zooms it up to a readable size (mouse only, desktop grid) */
@media (hover: hover) and (pointer: fine) and (min-width: 640px) {
  .shot { transition: scale .45s var(--ease), z-index 0s .45s; }
  .shot:hover { scale: 1.9; z-index: 10; transition: scale .45s var(--ease), z-index 0s; }
  .shot:hover img { box-shadow: 0 30px 60px -20px rgba(9, 9, 9, .6); }
  .shot:nth-child(4n+1) { transform-origin: left center; }
  .shot:nth-child(4n) { transform-origin: right center; }
}

/* ---------- screenshots: her pen circles the number (JS adds .annotated, .seen) ---------- */
.shot-open .zoom, .v-frame .zoom { position: relative; display: block; transform-origin: var(--ox) var(--oy); transition: transform 1.1s var(--ease); }
.ring { position: absolute; left: var(--l); top: var(--t); width: var(--w); height: var(--h); pointer-events: none;
  background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 300 100' preserveAspectRatio='none'%3E%3Cpath d='M40 14 C 120 0, 262 4, 290 40 C 312 74, 200 96, 120 94 C 40 92, 4 76, 8 50 C 12 24, 60 12, 180 9' fill='none' stroke='%23B6FF3D' stroke-width='9' stroke-linecap='round'/%3E%3Cpath d='M40 14 C 120 0, 262 4, 290 40 C 312 74, 200 96, 120 94 C 40 92, 4 76, 8 50 C 12 24, 60 12, 180 9' fill='none' stroke='%23090909' stroke-width='2.4' stroke-linecap='round'/%3E%3C/svg%3E") no-repeat center / 100% 100%;
  clip-path: inset(0 100% 0 0); transition: clip-path 1s var(--ease) .3s; }
.seen .ring, .v-slide.on .ring { clip-path: inset(-10% -10% -10% -10%); }
.pen-tag { position: absolute; z-index: 3; right: -.3rem; top: 1.2rem; font: 700 1.25rem/1 var(--f-hand); background: var(--neon); color: var(--ink); padding: .2rem .5rem; rotate: 5deg;
  opacity: 0; translate: 0 .5rem; transition: opacity .5s 1s, translate .6s var(--ease) 1s; pointer-events: none; }
.shot.seen .pen-tag { opacity: 1; translate: 0 0; }
/* annotated cards show the whole screenshot (so the circle lands on the number) and lead with the figure */
.annotated .shot-crop img { aspect-ratio: auto; object-fit: initial; }
.annotated .shot p b { display: block; font: 800 2rem/.95 var(--f-display); font-stretch: 78%; letter-spacing: -.01em; margin-bottom: .15rem; }
.annotated .shot p { font-size: .9rem; }
.viewer { display: none; }
@media (max-width: 959px) {
  .annotated { grid-auto-columns: 84%; gap: 1.4rem; padding-top: 1.4rem; align-items: start; }
  /* every card is the same height: tall screenshots are framed around their circled number */
  .annotated .shot-open { height: 13.5rem; overflow: hidden; background: #fff; display: flex; align-items: center; }
  .annotated .shot-open .zoom { width: 100%; }
  .annotated .shot-crop .shot-open { align-items: flex-start; }
  .annotated .shot-crop .zoom { transform: translateY(max(calc(13.5rem - 100%), min(0px, calc(6.75rem - var(--oy))))); }
  .words-grid.is-deck { width: calc(100% - 2.8rem); }
}
/* smallest phones: a little more room so the back card's tilted corner stays on screen */
@media (max-width: 380px) { .words-grid.is-deck { width: calc(100% - 3.6rem); } }
@media (min-width: 960px) {
  /* desktop: the proof viewer replaces the small grid */
  .annotated { display: none; }
  .viewer { display: grid; grid-template-columns: 13rem minmax(0, 1fr); gap: 1.4rem 2rem; align-items: center; }
  .v-cap .v-n { font: 800 clamp(3.6rem, 5vw, 5rem)/.85 var(--f-display); font-stretch: 75%; letter-spacing: -.02em; }
  .v-cap .v-n::after { content: ""; display: block; width: 3.2rem; height: 5px; margin-top: .7rem; background: var(--neon); }
  .v-cap .v-l { font: 500 1.05rem/1.38 var(--f-display); color: var(--ink-2); margin-top: .8rem; min-height: 4.2em; }
  .v-cap .v-i { font: 700 1.25rem/1 var(--f-hand); color: var(--ink-3); margin-top: .6rem; }
  .v-stage { position: relative; aspect-ratio: 16 / 10; padding: 0; border: 2px solid var(--ink); background: #fff; overflow: hidden; cursor: zoom-in; box-shadow: 10px 10px 0 var(--neon); }
  .v-slide { position: absolute; inset: 0; display: grid; place-items: center; opacity: 0; transition: opacity .5s; }
  .v-slide.on { opacity: 1; }
  .v-frame { display: block; width: 100%; }
  .v-frame img { width: 100%; }
  .v-slide .zoom { transition: transform 4.2s var(--ease) .3s; }
  /* pan the number to the centre of the stage, then zoom around it (screenshot and circle move together) */
  .v-slide.on .zoom { transform: translate(calc(50% - var(--ox)), calc(50% - var(--oy))) scale(var(--z)); }
  .v-slide .ring { transition-delay: 1.4s; }
  .v-slide:not(.on) .ring { clip-path: inset(0 100% 0 0); transition: none; }
  .v-thumbs { grid-column: 2; display: flex; gap: .55rem; }
  .v-thumbs button { position: relative; flex: 1 1 0; height: 3.6rem; padding: 0; border: 2px solid rgba(9, 9, 9, .15); background: #fff; cursor: pointer; overflow: hidden; opacity: .55; transition: opacity .3s, border-color .3s; }
  .v-thumbs button:hover { opacity: .85; }
  .v-thumbs button img { width: 100%; height: 100%; object-fit: cover; object-position: top; }
  .v-thumbs button.on { opacity: 1; border-color: var(--ink); }
  .v-thumbs button.on { box-shadow: inset 0 -4px 0 var(--neon); }
  .v-nav { display: flex; gap: .6rem; margin-top: 1.4rem; }
  .v-nav button { display: inline-flex; align-items: center; justify-content: center; gap: .45em; min-width: 3rem; height: 3rem; padding: 0 .9rem;
    border: 2px solid var(--ink); border-radius: 999px; background: var(--white); color: var(--ink); font: 700 1rem/1 var(--f-display); cursor: pointer;
    transition: background-color .2s, transform .3s var(--ease); }
  .v-nav button:hover { background: var(--neon); transform: translateY(-2px); }
  .v-nav .v-next { background: var(--ink); color: var(--white); padding: 0 1.2rem; }
  .v-nav .v-next:hover { background: var(--neon); color: var(--ink); }
}

/* Calendly's popup sits above everything, including the sticky header and the phone dock */
.calendly-overlay { z-index: 9999 !important; }

/* ---------- rendering budget: off-screen sections are skipped until they come near ---------- */
.services, .proof, .hooks, .words, .process, .about, .hire, .foot { content-visibility: auto; contain-intrinsic-size: auto 1100px; }
/* the service cards sit just inside the browser's look-ahead margin, so they get their own boundary
   (the padding/negative-margin pair leaves room for the tape, hover lift and shadows that paint outside the cards) */
.svc-grid { content-visibility: auto; contain-intrinsic-size: auto 1500px; padding: 1.2rem 1rem 2.6rem; margin: -1.2rem -1rem -2.6rem; }
@media (min-width: 960px) { .svc-grid { contain-intrinsic-size: auto 800px; } }

/* ---------- reveals (JS adds .rv / .in; without JS nothing is hidden) ---------- */
.js .rv { transition: opacity .7s var(--ease), translate .9s var(--ease); transition-delay: var(--d, 0ms); }
.js .rv:not(.in) { opacity: 0; translate: 0 2rem; }
.js .rv-h { transition: clip-path 1s var(--ease), translate 1s var(--ease); }
.js .rv-h:not(.in) { clip-path: inset(0 0 100% 0); translate: 0 .35em; }
.js .rv-h.in { clip-path: inset(-40% -30% -40% -30%); }
/* the handwritten questions write themselves in, then circles and underlines draw on */
.js .q { transition: clip-path 1s var(--ease); }
.js .q:not(.in) { clip-path: inset(-40% 100% -60% 0); }
.js .q.in { clip-path: inset(-40% -15% -60% -15%); }
.js .circled::after, .js .scribble::after { clip-path: inset(-20% 100% -20% 0); transition: clip-path .9s .5s var(--ease); }
.js .in .circled::after, .js .in .scribble::after { clip-path: inset(-30% -30% -30% -30%); }
/* number rules grow in neon */
.num { position: relative; }
.js .num::before { content: ""; position: absolute; left: 0; top: -1px; width: 100%; height: 3px; background: var(--neon); transform-origin: left; transform: scaleX(0); transition: transform 1.3s var(--ease) var(--d, 0ms); }
.js .num.in::before { transform: scaleX(1); }
/* process path fills as you scroll (--path set by JS) */
.steps::before { transform-origin: top; transform: scaleY(var(--path, 1)); }
/* footer name: letters rise in, jump on hover */
.foot-name .ch { display: inline-block; transition: translate .45s var(--ease), color .2s, opacity .6s var(--ease); transition-delay: var(--d, 0ms); }
.foot-name .ch:hover { translate: 0 -.12em; color: var(--neon); transition-delay: 0ms; }
.js .foot-name:not(.in) .ch { opacity: 0; translate: 0 .45em; }
/* the phrase band is driven by scroll when JS runs */
.band.js-run .band-track { animation: none; will-change: transform; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition-duration: .001ms !important; }
  .js .hl:not(.is-on):not(.hl-dark) { background-size: 100% 74%; }
  .js .draw:not(.is-on) { stroke-dashoffset: 0; }
}